Dental marketing is a sensitive issue. There is no need to bombard your clients with ads, but you do need to attract their attention in some way. If they are not aware of your dental office’s existence, then there will be no one for them to see! One of the best ways that dentists can attract clients themselves is by giving discounts on services from time to time. Many people are more willing to select a business if it has something special going on — even if it is not designed for them!
Create an attractive and responsive website
The response your target clients receive when they visit your website for the first time will lay the foundation for future engagement. As your website is the first point of interaction for many concerning your services, you should not build it like any other generic website.
The dental website should be designed to drive your target audience to your practice. For this, you not only have to make your website appear attractive but also make sure that it is interactive and highly appealing.
A professionally built website is an appropriate marketing instrument if it has:
- An engaging layout
- Ease of navigation
- Mobile-friendly web design
- An informative block section
- On-page SEO
- Pictures of a hygienist, dentists, and offices
- Reviews and testimonials
- Contact info
Sponsoring a local event
If you would like to draw the attention of new patients to your just established dental clinic, you must expose yourself locally. For that to happen, you have to get more involved in the community and if you are looking to become involved in the community, funding a local event would be a great way to do that.
You can financially support any community organization or even a charity one. When you sponsor such an event, then your name or logo becomes noticeable in the local community. This is a great marketing strategy that would help you interact with your target audience.
Search engine optimization
SEO strategies have gradually developed and they are much more than just filling your content with keywords or backlinking. It has now become entirely complicated for which you will need professional help.
Without correctly implemented dental SEO marketing, you will find it improbable to attract the attention of your target audience in this extremely competitive market.
A carefully planned SEO strategy will help your website to improve its ranking, attract more people and increase the call volume. Some of the noteworthy SEO strategies that you should try to include in your website are the following:
- Look at your website score web necessities.
- Concentrate on user experience.
- Produce new content.
- Update all content.
- Optimize the website for Google passage ranking.
- Long-tail keyword phrases.
- Focus on featured snippets.
- Learn the EAT principle and more.
Directory listing is another dental marketing strategy that you can consider to attract your target patients. Many people who are trying to find dental clinics online, conduct it via an online directory.
However, ensure that your listing in all these directories is steady as Google’s algorithm also takes into consideration your business listing to rank your website.
Pay-per-click (PPC) advertising
PPC is one of the most well-liked marketing strategies that many dentists use for increasing their conversion rate. For this, you can use pertinent keywords which guarantee the relevancy of the ads for those who are searching for a dentist in their area.
Google ads are the most popular pay-per-click advertising online where the ads are put just above the organic search result for greater visibility.
If you are utilizing the pay-per-click advertising service, then you need to pay Google only a small amount when someone clicks on your ad. This kind of advertising strategy is considered to be highly efficient in upgrading traffic to your website resulting in conversion.
Social media marketing (SMM)
You should use social media such as Facebook, LinkedIn, and Twitter to upgrade your brand awareness online. Social media is very strong and it can help you remarkably in reaching your target audience in a way that you want for greater effect. Social media must be positively used to interact with your audience to gain their loyalty.
If you are funding a local event, then you can promote it on social media by employing the event’s hashtags. Important things that you have to bear in mind using social media for greater interaction include the following:
- Use chatbots.
- Make a personalized experience for the users.
- Produce an influential content marketing strategy.
- Create a community for the users.
- Use brand advocates.
Start using email marketing
Getting your patients’ email addresses lets you be in contact with them. Emails can be a great tool for advertising your dental practice, and this is where your dental office can gleam. You can send patients periodical bulletins, which might contain dental care reminders, or post specials and discounts. You can begin by getting the patient’s email addresses and then send them reminders about their future appointments.
When the patient opens your email, they’ll notice a colorful layout along with links to printable special offers and discounts for dental services. This is amazing for dental marketing because it’s so simple for patients to share this information with their friends!
Make special offers for patients
When it comes to dental marketing strategies, special offers can take a diversity of forms. You might offer a free consultation for new patients, or you could give a discount on services for people who set an appointment within a specific timeframe. If you want to be really magnanimous, you could even offer complementary goods and services such as dental floss or tooth bleaching strips.
If you have a specially devoted client base, consider notifying them about dental health in general. You might do this by offering relevant blog articles or material on your website. Clients are fond of special offers and discounts. Moreover, you might provide free dental checkups discounts for the following visit or promos for some remedies.