How To Make A Free Digital Fashion Lookbook For Your Brand

Aug 28, 2022 | 0 comments

Are you looking for a great way to showcase your new fashion line? A lookbook is a perfect solution! But creating one in-house can be time-consuming, and if you are on a budget, or just don’t have the time to put into a digital marketing strategy, it might be best to outsource this task. Check out these tips on how to find an affordable place to create your lookbook!

What is a digital fashion lookbook?

A digital fashion lookbook (DFB) is a collection of images and videos that showcase the latest trends in fashion. They’re perfect for online retailers, bloggers, and anyone who wants to show off their latest looks in an accessible and easy-to-use format. Creating a DFB is simple: you just need to gather your favourite photos and videos of stylish people, mix them together, and then create a design or layout that fits your brand. You can even add your own text and graphics to make it truly unique.

There are many different ways to create a DFB. You could use existing photo or video content from social media sites or professional magazines, or you could commission new photography or video from a photographer or videographer. Whatever route you decide to take, make sure that you choose high-quality images and videos that represent your brand well. After all, a good DFB is more than just a pretty picture – it’s an effective marketing tool that can help your business grow.

How to make a lookbook for your brand

Making a free digital fashion lookbook can be a great way to showcase your brand and attract new customers. You can create a lookbook using different tools such as Adobe Photoshop or Adobe Illustrator.

Here are some tips for creating a successful lookbook:

  1. Choose a template or design style that represents your brand.
  • Assess what types of styles you would like to feature in your lookbook and select images that represent those styles.
  • Use photography and illustrations to create beautiful, eye-catching pages that showcase your products and brand.
  • Share your lookbook on social media platforms to increase exposure and reach new customers.

Pros and Cons of using a digital fashion lookbook

When it comes to creating a digital fashion lookbook, there are pros and cons to consider. On the plus side, a lookbook can be a quick and easy way to showcase your brand’s style and look.

Plus, it can be a great way to promote your products and connect with potential customers. However, if you want to promote your products and want to get more potential clients, then Incrementors online marketing can save your efforts and time. So it’s important to weigh the benefits against the costs before starting down this path.

Here are some key considerations:

  • The cost of a digital fashion lookbook can be high if you’re planning on creating an extensive collection. Plus, you’ll likely need professional photography and design services to make the collection look good.
  • Creating a digital fashion lookbook can be time-consuming. You’ll need to create templates or layouts, choose photos and graphics, and write captions.
  • A digital fashion lookbook can be difficult to share online. Your visitors may not be able to access all of the photos and content in the book, so you’ll need to make sure that everything is accessible via your website or blog.

Best practices when using them

When creating a digital fashion brand, one of the best ways to get your clothes seen by more people is through a digital fashion lookbook. By compiling high-quality photos and videos of your clothing, you can showcase your products to an international audience in a way that’s both creative and professional.

Here are some tips for creating effective digital fashion lookbooks:

Choose the right platform.

There are many different platforms available to create digital fashion lookbooks, but some are better suited than others. Adobe Photoshop and Adobe Illustrator are two popular tools used to create beautiful images and designs, respectively. If you don’t have the option to do SEO, then there are many affordable SEO solutions providers available online.

Plan ahead.

Before you start photographing or filming, make sure you have an idea of what you want your lookbook to look like. Do you want a classic photo gallery or do you want to show off more dynamic shots? Once you have a general idea in mind, start planning which shots will work best and where they should be placed on the page.

Use cool colours and patterns.

One of the best things about using digital fashion lookbooks is that you can experiment with different colours and patterns. Start with a base colour palette by placing your most important shots in the middle of your lookbook. Then you can add a few more shots that just happen to be on either side or at the bottom of the page.

Pick out your photos carefully.

As stressed earlier, you need to find photos that work well together and complement one another so each photo looks like an ‘uninterrupted scene.

Organise your pages well.

No matter what type of fashion lookbook you are creating, it is important to make sure that all the photographs have a consistent visual style and don’t have too many different hues or styles in one shot.

When should you use a digital fashion lookbook?

A digital fashion lookbook can be a great way to show off your latest collection and connect with customers. It can also be a valuable marketing tool for promoting new arrivals or special offers.

There are a few things you need to consider before creating your first lookbook:

  • The type of audience you’re targeting. For example, if you’re a fashion brand aiming to attract millennials, make sure to include images and content that resonate with this demographic.
  • The format of the lookbook. You can create an online lookbook or a printed one.
  • How much effort do you want to put into it? A digital fashion lookbook doesn’t have to be complicated or time-consuming – just make sure it’s feasible given your resources and goals.


Creating a free digital fashion lookbook can be an excellent way to showcase your brand and show off your stylish clothing options. By using high-quality images, you can give your customers a snapshot of what you have to offer, and help them make informed decisions about what pieces they might want to buy.

Whether you are a small business or a larger retailer, creating a free digital fashion lookbook can be an easy way to stand out from the competition and attract new customers. Give it a try!

Author BIO -Martin steven is Incrementors’ Content Writer Manager and Head of Growth at Incrementors.  Incrementors is a multi-award winning digital marketing agency that assists clients in growing their businesses online by increasing traffic, leads, and sales. Incrementors specialises in providing clients with customised, tailored online marketing solutions that are highly specific to their needs.

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