Most Profitable Digital Products You Need to Know

Feb 28, 2024 | 0 comments

In today’s digital age, the market for digital products has grown exponentially. With the widespread use of the internet and rising demand for online services, the potential for creating and selling profitable digital products has never been greater. Whether you are an aspiring entrepreneur or an established business owner looking to expand your product line, understanding the most profitable digital products is crucial for success.

In this article, we will explore some of the most lucrative digital products that have gained traction in recent years. These products have proven to be highly profitable due to their scalability, low production costs, and the ability to reach a global audience. Let’s dive in!

Pros and Cons of Selling Digital Products

Selling digital products has become a popular business model in the digital age. Here are some pros and cons to consider when selling digital products:


  • Low Production and Distribution Costs: Unlike physical products, digital products can be created and distributed at a relatively low cost. Once the initial development is done, there are no additional costs for manufacturing, storage, or shipping.
  • Scalability: Digital products can be easily scaled to reach a large audience without incurring significant additional costs. Whether you sell to 10 customers or 10,000, the distribution process remains largely the same.
  • Global Reach: The internet allows you to sell digital products to customers worldwide. There are no geographical limitations, opening up a vast market of potential customers.
  • Instant Delivery: Digital products can be delivered instantly to customers upon purchase. This convenience benefits both the seller and the buyer, eliminating the need for physical shipping and reducing wait times.
  • Easy Updates and Revisions: Digital products can be easily updated or revised based on customer feedback or market demands. This flexibility allows you to improve your products and provide better value to your customers over time.


  • Intellectual Property Concerns: Digital products are vulnerable to piracy and unauthorized distribution. It can be challenging to protect your intellectual property from being copied or shared illegally, potentially impacting your revenue.
  • Market Saturation and Competition: The digital marketplace is highly competitive, and it can be challenging to differentiate your products from competitors. Standing out and attracting customers may require additional marketing efforts and unique value propositions.
  • Technological Challenges: Selling digital products often requires technical expertise or the use of specialized platforms or software. This can be a barrier for individuals who are not familiar with the necessary tools or technologies.
  • Customer Support and Refunds: Like any product, digital products may have technical issues or fail to meet customer expectations. Providing customer support and managing refund requests can be time-consuming and impact your profitability.
  • Limited Perceived Value: Some customers may perceive digital products as having less value compared to physical products. This perception can affect pricing strategies and customer willingness to pay for digital content.

It’s important to carefully consider these pros and cons when deciding to sell digital products. Understanding your target market, developing a strong value proposition, and implementing effective marketing and distribution strategies can help maximize the benefits and overcome the challenges associated with selling digital products.

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The Most Profitable Digital Products

1. Online courses

Online courses

Online courses are digital learning programs that can be highly profitable. These courses allow you to share your knowledge in a step-by-step format for students to follow. They can be in the form of videos, audios, PDFs, or email-based lessons, covering a wide range of topics from data analytics to knitting.

The profitability of online courses stems from a few key factors. Firstly, you only need to create the course once, and then you can sell it for an extended period, making it a scalable product. Additionally, online courses offer real transformation to students, which justifies pricing them anywhere from $100 to $10,000 or more. The ideal price range is typically around $500 to $2,000.

What makes online courses highly profitable is the combination of premium pricing and scalability. You don’t need a large audience to start making a profit. Even a relatively small email subscriber base can generate income. For example, the Academy of Animated Art helps people become 3D lighting artists.

To get started with creating an online course, you need to find a course idea, outline your content, and create the first module. It’s beneficial to create a minimum viable product (MVP) version of your course and deliver it in real-time to gather feedback from your audience. This guide can help you create your course.

While online courses offer great profit potential, there are some considerations to keep in mind. Successfully launching a course requires some skill and strategy. Creating a course can be more time-consuming compared to smaller products like stock photos. To compete with free content available online, it’s essential to add significant value to your course.

There are numerous course ideas to explore, including becoming a freelancer, building abs, graphic design, successful blogging, tiny house construction, real estate investment, photography, Excel proficiency, novel writing, productivity improvement through artificial intelligence, landing speaking engagements, getting a promotion at work, stress reduction, learning yoga, and knitting.

Overall, online courses can be a lucrative venture, especially when combined with focused marketing and delivering value to your students.

2. Online services

Online services

Providing online services like freelancing, consulting, or coaching can be a profitable business model. You don’t need many clients to replace your salary, especially if you’re offering coaching or consulting services.

Starting with online services is a great way to learn more about your audience. You can use your coaching or consulting approach and eventually create a course based on your expertise. For instance, Emily Liou from Cultivitae is a career coach who helps people find fulfilling jobs.

To get started, choose a specific area of expertise, create a package for your online service, and set a price, such as $1,500. Begin by reaching out to your network to find your first clients. Here’s a guide on how to start a coaching business.

Engaging in online services has its advantages. It allows you to gain valuable insights about your target audience. It is also highly profitable, and the initial investment required is relatively low. However, it’s important to note that it’s not a source of passive income, and it may not be as scalable as traditional digital products. Providing services requires ongoing time and energy.

There are various ideas for online service businesses, including interior design consultations, online personal training, career coaching, virtual reiki healing sessions, relationship coaching, financial coaching, mindset coaching, proofreading and editing, virtual assistance, translation services, parenting coaching, graphic design services, web design services, and health coaching.

3. Templates


You can also sell customizable templates, checklists, and workbooks as digital products. Some ideas include digital wedding invitations, productivity planners, and resume outlines.

Templates are easily scalable, but they usually sell for lower prices, ranging from $5 to $10. This means you’ll need to sell a larger quantity of them compared to online courses or online services.

To get started with selling templates, you can use programs like Word to create your template and then export it as a PDF file to list on your website. Alternatively, you can use Canva, which offers ready-made templates that you can customize to match your branding and content. You can also create templates from scratch. This guide on how to sell templates can provide further assistance.

Selling templates has several advantages. It’s very easy to start, requiring the least amount of time investment among digital products. It also offers a relatively passive income stream.

However, keep in mind that selling templates requires a high volume of sales to be profitable. It’s important to have a good sales funnel in place to generate recurring revenue. Additionally, templates face competition from free content available online.

Here are some template ideas to consider: web-based graphic design templates, Canva templates, Notion templates, social media graphics templates, printable planner templates, printable meal-planning templates, customizable resume and cover letter templates, wedding invitation templates, virtual assistant templates and checklists, customizable business card templates, Excel spreadsheets, customizable event ticket templates, customizable newsletter templates, stock motion graphics templates, and customizable social media profile templates.

4. Software and apps

Software and apps

Software and apps are digital products that can be highly profitable. However, building them requires time, skills, and money. While you can create a template relatively quickly, developing software can take months.

Once you launch the minimum viable version of your app or software, it requires ongoing maintenance. Typically, software and apps need more funding, and growing your business often requires a team.

To make this business model work, you need a significant amount of traffic since your product will sell for around $10 to $100 per month. Additionally, user retention is crucial to success.

To get started, identify a gap in the market for a useful app, game, or software-as-a-service (SaaS) product. If you have coding skills, you can start building it yourself. Otherwise, you’ll need to find a tech development team to assist you. Market your software or game on popular app stores like the App Store or Google Play Store. Here’s a guide on how to start an app business.

It’s important to note that creating software and apps is an advanced endeavor with its own set of challenges.

The advantages of this business model include the potential for monthly recurring revenue, the possibility of making millions with innovative software, and the ability for software brands to grow beyond being small businesses.

However, there are some drawbacks to consider. Developing software and apps requires coding knowledge or a team of developers. It also involves a higher upfront investment of time and money, and there is a high failure rate in the industry.

Here are some software business ideas to consider: virtual event platform, meditation and mindfulness app, virtual reality (VR) game, travel planning app, personal finance management app, online dating platform, mobile game, language learning app, fitness tracking app, task management app, interior design tool, online course platform, home automation control app, online marketplace for local services, and personalized news aggregator app.

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5. Educational downloads

Educational downloads

Educational downloads are digital materials like PDF documents or video series that teach people specific skills or provide a roadmap to achieve a desired result. Similar to templates, these downloads require a large amount of website visitors to be profitable since they typically sell for $10 to $20.

While it’s not impossible to earn a six-figure income by creating e-guides for popular tools or methods, it requires having a sizable audience and offering high-quality content.

For example, Lisa Fink sells educational printables designed for teachers.

To get started, think about the questions you frequently receive and spend time writing comprehensive guides. You can use Canva to customize the appearance of your guides and save them as PDFs or EPUBs, depending on where you plan to sell your product. Here’s a guide on how to sell PDFs online.

Creating educational downloads is a beginner-friendly endeavor. It’s easy to create and doesn’t require a significant time investment since you can leverage the skills you already possess.

However, it’s important to note that generating profits from educational downloads can be challenging without a high volume of sales. Additionally, you’ll face competition from free content, so strong marketing efforts are necessary to continuously generate revenue.

Here are some ideas for educational downloads: wedding planning guide, marketing strategy guide, fitness and workout guides, recipe guide, pet training guides, budgeting guide, gardening and plant care guides, social media guide, homeschool guide and resources, knitting or crochet stitch guides, DIY guides, language flashcards, relocation guides, skincare manuals, and business strategy guides.

In summary, educational downloads can be a relatively simple way to share knowledge and earn income. However, it’s important to have a strong marketing strategy and offer high-quality content to attract customers and generate sales.

6. Digital art

Digital art

Digital art allows you to earn a living by creating artwork that you love using technology. NFTs (non-fungible tokens) and digital art can be valuable products, but to succeed, you need more than just the art itself – you need to build a brand.

To sell your art, you first need an audience of people who are interested in your creations. This means that getting started in the digital art industry requires a slightly higher threshold compared to some other digital products. However, once you have built up your audience, you can turn your art into a full-time or part-time business.

To begin, focus on building a following for your creative work on social media. It’s also helpful to create a mailing list of fans who are more likely to purchase your new creations. Create original digital artwork that can be sold as prints or downloads, and list your work for sale on your website, online store, Etsy, or art-based platforms. Here’s a guide on how to start your digital art business.

Starting a digital art business requires intermediate-level skills and efforts.

The advantages of digital art include the potential for passive income, the possibility of high profitability, and the ability to increase your brand awareness.

However, it’s important to note that it takes time to establish a solid brand from your artwork. Only a few artists make substantial earnings, and the digital art space is highly competitive.

Here are some digital art ideas to consider: 3D printable designs, original music, digital sheet music, commissioned digital art, NFTs, license-free music, printable coloring books for adults and children, printable wall art, posters and flyers, and printable paint-by-numbers overlays.

7. eBooks


eBooks are digital books that you can sell to make money. To earn any money from eBooks, you need a large audience and many eBooks.

To succeed in this business, you need to build a following on platforms like Amazon or Wattpad, which are popular for self-published authors. It’s helpful to choose a niche that has a lot of readers and create eBooks specifically for that niche.

To get started, write a good book in a popular genre for self-publishing, such as romance, thriller, or non-fiction. You can use Canva to format your book and then sell it on platforms like Amazon or your own website. It’s important to build a following around your writing on platforms like Medium and popular social media channels. Additionally, having a mailing list is crucial for effective book marketing. Here’s a guide on how to start an eBook business.

Starting an eBook business requires intermediate-level skills.

The advantages of eBooks include low initial costs, the potential for passive income, and the ability to build your personal brand.

However, it’s important to be aware that creating eBooks can be time-consuming. To make a profit, you’ll need to sell a high number of copies, and it can be challenging to do so without selling on platforms like Amazon.

Here are some eBook ideas to consider: self-care and wellness journals, fiction books, relationship workbooks, meal plan workbooks, business fundamentals guides, productivity books, spiritual guidance books, gardening books, pet care books, repair manuals, language learning books, history books, children’s books, digital marketing books, and instruction manuals.

8. Web assets

Web assets

Web assets are digital products that can help people enhance their online creations. They include things like filters, fonts, video effects, and more. If you have the skills to create these assets, they can be a great way to earn money without much effort. However, you need to build a loyal following to make sales.

To get started, use popular software to create useful and customizable assets. Then, you can host them on digital graphic platforms where people can purchase them. It’s important to build a following on social media to showcase and sell your unique style of assets. As an added bonus, you can bundle the asset with a PDF guide that explains how to customize it. Here’s a guide on how to make money from web assets.

Creating web assets requires intermediate-level skills.

The advantages of web assets are that they utilize skills you already have, require a low time commitment, and can generate passive income.

However, keep in mind that creating web assets may require an initial investment in software. To be profitable, you’ll need to sell a large volume of assets, and the market is highly competitive.

Here are some ideas for web assets: stock vector illustrations, icon sets for websites or apps, fonts, Procreate brushes, Instagram filters, LUTs (Lookup Tables), Twitch screen overlays, WordPress themes, InDesign palettes, badges and emoticons, AR filters, text effects, digital wallpapers, coding shortcuts, and Illustrator gradients.

In summary, web assets are digital products that can be a profitable source of income. By creating assets that people find valuable and building a loyal following, you can earn passive income from your skills and creativity.

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9. Membership sites and subscriptions

Membership sites and subscriptions

Membership sites and subscriptions are great ways to make monthly income. Depending on your niche, you can charge anywhere from $1 to $1,000 per month for your subscription service. However, most people find success with prices around $5 to $20 per month.

To keep earning money, it’s important to have an active membership that consistently offers fresh content to your audience. If you don’t deliver, you’ll struggle to keep your members.

For example, Bailey sells a membership program for tumbler designs.

To get started, decide how your membership will work. Create a range of tools, programs, or content related to your niche. It’s important to build a following on social media and create a mailing list. Then, you can invite your followers to become subscribers, offering them exclusive content and access to a community. Here’s a guide on starting a subscription business.

Creating and managing a membership site requires advanced skills.

The advantages of subscriptions and memberships are that they provide a steady monthly income, can be highly profitable, and help build strong brand loyalty.

However, it’s important to note that running a membership site is not passive income because you need to actively engage and nurture the community. It can also be time-consuming, and it may take a while to build a substantial following.

Here are some subscription ideas to consider: email newsletters, membership communities, exclusive behind-the-scenes content, vlogs, digital magazine subscriptions, fitness classes, software licensing and updates, comic strips, subscription-based podcasts, weekly meal plans, daily motivational quotes, meditation subscriptions, short films or web-series, and a library of digital courses.


In today’s digital world, there are endless possibilities for entrepreneurs and businesses to create and sell digital products that can bring in substantial profits. By keeping an eye on market trends, finding specific areas of interest, and delivering top-notch products, you have the chance to take advantage of the growing digital economy and enjoy the benefits of your creative and innovative digital offerings.

But we don’t want to stop there! We want to hear from you, our valued website visitors. Have you had any experiences with creating or using digital products? We would love to hear your stories, insights, and tips. Please take a moment to share your thoughts in the comments section below. Additionally, if you found this article helpful, don’t hesitate to share it with your friends, colleagues, and social media networks.

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