What are the most important and latest SEO techniques in 2022? If you have an online business and a website, you know that your success depends largely on the SEO of your website. SEO has a vast world. The more you become familiar with its techniques and tricks, the more likely you will succeed. But the basics of SEO are too complex to be limited to just one or a few. Google’s new SEO rules in 2022 may have changed from previous years, as Google makes updates at various times that may affect Google’s SEO algorithms. In this article, we intend to accompany you with the latest SEO techniques in 2022. Before we talk about the basics of SEO in 2022 and the latest WordPress SEO techniques, it is necessary to provide an introduction that will catch you up to speed with the importance of this topic. Adherence to these algorithms determines which websites rank higher than others.
Google’s algorithm values websites that are more in line with user needs and are superior to other web pages.
Google Criteria for Ranking Web Pages:
1. Long Keywords
Another SEO trend in 2021 is the use of long keywords. Most businesses are unaware of the importance of using keywords, especially trailing keywords. Using Long-tail keywords is one of the best options to improve your SEO and its efficiency.
Short and long-tail keywords are very different, and using long keywords is much better; Although its use is not common. Trailing keywords are relevant to users’ searches because of their similarity to everyday, natural keywords. For example, if a user is searching for headphones, they will search for the following:
“Best Speaker Under $100”
“The best speaker without noise”
The advantage of long keywords is that they have fewer competitors and, due to day-to-day searches, get more traffic to your content.
2. Core Web Vitals
One of the newest SEO techniques for ranking sites is core web vitals, which has been considered one of the most essential factors in ranking sites since May 2021. Core web vitals (or core web cores!) are a set of 3 functional and critical parameters in the user experience of web pages and their speed, which are:
- CLS: Excessive and annoying change of page elements
- FID: The loading time of the first element with the feature of user interaction
- LCP: Loading time of the most significant page element
Therefore, website loading speed is one of the most critical factors for SEO. Paying more attention to optimizing the site and its pages is one of the newest SEO techniques in 2022. In the first step, it is better to optimize your website to improve the loading speed of your site pages. Since Core Web Vitals was introduced in 2021, many may not be familiar with it yet.
Therefore, it is recommended that you enhance your website features with Google Core Web Vitals factors to improve your ranking in the results. This algorithm focuses more on improving page experience.
3. Meta Description Optimization
Your meta description should include keywords and the main subject. Also, note that the number of characters in the meta description is limited to 117. In this case, mobile users can see it in full.
Note that meta description tags are not so crucial for search engine rankings, but these tags are essential when the user clicks on the search engine results page, and the more clicks you have, the higher your site rank will be.
Back then, professional SEO specialists put a list of target keywords in a row in the meta description. But this method is no longer viable. Meta descriptions should include accurate and efficient descriptions so that the audience can relate to them.
4. Link Building
Check the performance of your old content links and note the link updates. There may be a 404 error link in your old content, which can be very destructive. In this case, you should pay a lot of attention to redirect links in WordPress.
Remember the importance of internal linking, any previously written content is created for a specific purpose. So feed your links in your new content, which may be helpful to both you and the users.
In addition to internal links, you should also pay attention to external linking. You need to make sure there is a compelling connection between your site and other similar sites that operate in your business area. To do this, you need to use high-quality and reputable sites. In your content, consider an external link wherever a phrase is used that may be challenging for users.
5. Bounce Rate
Undoubtedly, the most important SEO technique of 2022 and the element that can improve your ranking on Google is keeping users on the website. The more user engagement on your site, the better. So try to use related images, infographics, and podcasts that are relevant to your topic and creativity. Related and internal links can also be effective.
Bounce rate is one of the most important and influential factors in SEO. The bounce rate is the number of users who visit your site and leave it without going to other pages. This means that your site is not attractive or interesting enough for the user. The higher the bounce rate, the more significant the negative impact on the site ranking.
Note that incorrect or excessive use of ads on the site will cause users to leave the site quickly. Websites do need to advertise to earn money, but excessive use of advertising will irritate the site users and increase the site bounce rate. The ideal bounce rate for a numerical site is between ten and twenty per cent.
A jump rate of thirty to forty per cent is also an average rate for the site, and a jump rate above fifty per cent is worrying and alarming; one must make the necessary efforts to reduce this rate. Paying attention to bounce rates may not be considered the latest SEO technique in 2022. But without a doubt, it is one of the most crucial things to pay attention to.
6. Image Optimization
On average, images make up 20% of your site. As a result, optimizing images can have a significant impact on the speed of your site. As you know, site speed is one of the ranking factors in Google and it is very important for SEO.
You can optimize your images with the help of the SEO checklist that we have mentioned below:
- Use keywords to name the images
- Use Alt text
- Use various photos (screenshots, flowcharts, infographics, etc.)
- Use concept images instead of decorative ones (infographic)
- Use Lazy Load
- Follow the principles of image size (CLS)
- Enable Sitemap Images
- Do not use duplicate images
- Use the site logo on the photo
And finally, we have compiled a checklist of essential SEO techniques in 2022 for those in a hurry, which are as follows:
- Do an SEO audit.
- Understand the needs of consumers.
- Make the site compatible with the mobile version.
- Use optimized SEO pages.
- Create summary posts.
- Don’t forget RankBrain.
- Improve the speed of your site.
- Focus your efforts on YouTube SEO.
- Use Local Listings and Local SEO.
- Have accessible URLs.
- Optimize your keywords.
- Use related title tags and meta descriptions.
- Use Hub and Spoke models.
- Optimize your content for voice search.
- Create new content.
- Update old content.
- Focus on the user experience.
In this article, we provided you with the most important SEO techniques in the year 2022. To achieve high Google rankings and earn a higher place of SERPs, you should always learn and apply the latest SEO techniques. We hope that reading this text has been helpful for you.